Dawn Martinez is a senior payments and operations executive with more than two decades of experience leading high-impact payment operations, PCI compliance programs, and business transformation initiatives in the credit card industry. She brings a proven track record of generating multimillion-dollar revenue growth, improving operational efficiency, and orchestrating complex programs across processors, merchants, financial institutions, and cross-functional teams.

Throughout her career, Dawn has directed PCI programs serving millions of merchant accounts, overseen portfolios generating more than $75M in annual revenue, and led initiatives that delivered over $45M in incremental revenue. She has successfully partnered with banks, credit unions, and fintech organizations to enhance payment offerings, streamline onboarding, and strengthen merchant experiences end to end.

As a hands-on leader, Dawn has built and scaled programs that support large merchant portfolios, developed training for hundreds of frontline representatives, and implemented CRM, reporting, and boarding solutions that drive better decision-making and service quality. Known for her strategic mindset and collaborative style, she helps organizations reduce client attrition, strengthen compliance, and unlock new revenue through smarter, more resilient operations.